Twitter?

This morning I heard a few people talking about Twitter. "Do you twitter too?", they asked each other. One girl was amazed and asked: "Twitter? What's Twitter?" "Oh no, don’t you know what Twitter is?", the others said.

Twitter is a growing social medium. It is used by people all over the world and gives us an answer to one simple question: what are you doing? Famous artists tell their fans about their daily activities. Fans are able to follow their idols anytime, anywhere. Last week my teacher announced the process of the grading work could be followed on Twitter. Moreover, Twitter was used in the presidential campaign in the U.S. in 2008. Barack Obama used the social network service for publicity.

Twitter has a lot of applications. Not only for people like you and me, but for companies too. It’s possible to keep in touch with your colleagues or to share knowledge with them through Twitter. By means of this medium, you are able to reach people directly. Therefore it’s very useful for asking short questions.

At this moment, only a small part of the consumers has a Twitter account. When this number raises, and many people of a company’s target group use twitter, the social medium could be used for commercial purposes too. For instance for sales (e.g. special offers), branding (e.g. campaigns) or customer service.

In my coming blogs, I will tell you more about the use of social media.

See you soon,

Jeanou.