Twitter campaign

Social media are becoming more and more important for concerns. Marketing budgets move from traditional to digital channels. Many people are still negative about it, but some companies are very successful in using social media.

An example of a company using social media is Starbucks. This company is active on for instance:
- Facebook: http://www.facebook.com/Starbucks
- Twitter: http://twitter.com/starbucks
- Hyves: http://starbucks3.hyves.nl
- Youtube

By means of these sites, Starbucks for instance announces news about the company. They also handle customer issues and complaints, and talk to their customers by means of the social media. On Starbucks’ Youtube channel, advertisements, informative videos and commercials can be watched.

An example of a Starbucks’ social media campaign:
“If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you must not be in a Starbucks.” This slogan could be found on advertising posters in cities and newspapers. Starbucks encouraged users to hunt the posters and post photos of them on Twitter. The first people who posted their photos on Twitter won several prizes.

When I heard from the Starbucks campaign, it attracted my attention immediately. The use of social media for marketing purposes is still new, but in my opinion, it can be very effective.

Jeanou.